This brand takes children’s fashion to a new height of style. Typical rainbow colours and cutesy cuts have been sidelined to make way for trendier themes, but never without that all-essential kid’s character at the heart of every design. New Generals describe their collections as ‘ethicool kids fashion’, and strive to observe ethical processes every step of the way.
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Pure Black Pleated Skirt
original 67,00 €, 19,00 € -
Grey Butterfly Zip Cardigan
original 72,00 €, 21,50 € -
Girls Butterfly Peek Jeans
original 79,50 €, 25,50 € -
Grey Hooded Sleepsuit
original 67,00 €, 21,50 € -
Grey Long Sleeved Bodysuit
original 44,50 €, 13,00 € -
Pure Black Shirt
original 67,00 €, 24,00 € -
Boys Black Windbreaker Jacket
original 156,50 €, 49,50 € -
Girls Black Windbreaker Jacket
original 156,50 €, 49,50 € -
Black Butterfly Leggings
original 36,50 €, 11,50 € -
Black Butterfly Long-Sleeved Bodysuit
original 36,50 €, 13,00 € -
Pure Grey Zip Top
original 62,00 €, 18,00 € -
Pure Black Sleeved Top
original 49,50 €, 13,00 € -
Blue Bug Bodysuit
original 44,50 €, 11,50 € -
Blue Bugs Bodysuit
original 47,00 €, 15,50 € -
Grey Butterfly Romper
original 52,00 €, 16,50 € -
Grey Insect Romper
original 52,00 €, 16,50 € -
Black Zip Romper with Hood
original 67,00 €, 19,00 € -
Blue Bug Zip Cardigan
original 59,50 €, 18,00 € -
Black Bug Short Sleeve Bodysuit
original 34,00 €, 11,50 € -
Black Zip Dress
original 40,50 €, 16,50 € -
Black Bug Sleepsuit
original 44,50 €, 19,00 € -
Black Butterfly Cardigan
original 58,00 €, 19,00 € -
Blue Bug Sketch Leggings
original 36,50 €, 11,50 € -
Blue Sketch Bug Zip-Up Cardigan
original 67,00 €, 19,00 € -
Black Bug Leggings
original 36,50 €, 11,50 € -
Grey Butterfly Long-Sleeved Bodysuit
original 36,50 €, 13,00 € -
Girls Butterfly Peek Jeans
original 79,50 €, 25,50 € -
White Triangle Print Leotard
original 52,00 €, 16,50 € -
Pure Black Harem Pants
original 44,50 €, 13,00 € -
Black Shortie Romper
original 39,00 €, 13,00 € -
Black Butterfly Dress
original 47,00 €, 15,50 € -
Grey Bug Jumper
original 47,00 €, 13,00 € -
Grey Zip-Neck Dress
original 40,50 €, 16,50 € -
Black Long-Sleeved Ballerina Dress
original 47,00 €, 13,00 € -
Grey Leggings
original 36,50 €, 11,50 € -
Black Butterfly Sleepsuit
original 44,50 €, 19,00 € -
Black Butterfly Grand Pants
original 18,00 €, 8,00 € -
Black Bug Tank Top
original 23,00 €, 9,00 € -
Butterfly Flutter Tank Top
original 23,00 €, 9,00 € -
Pure Black Tank Top
original 23,00 €, 9,00 € -
Black Leggings
original 36,50 €, 11,50 € -
Grey Bugs Bodysuit
original 44,50 €, 11,50 € -
Black Butterfly Romper
original 47,00 €, 15,50 € -
Black Butterfly Short Sleeve Bodysuit
original 34,00 €, 11,50 € -
Pure Grey Joggers
original 36,50 €, 13,00 € -
Black Bug Jumper
original 36,50 €, 14,00 € -
Black Bug Long-Sleeved Bodysuit
original 44,50 €, 11,50 € -
Grey Bug Tank Top
original 23,00 €, 9,00 € -
White Crossed Lines Polo Top
original 67,00 €, 19,00 € -
Black Crossed Lines Shorts
original 52,00 €, 18,00 € -
Black Butterfly Sketch Leggings
original 36,50 €, 11,50 € -
Blue Sketch Butterfly Zip-Up Cardigan
original 67,00 €, 19,00 € -
White Crossed Lines Sleeveless Hoody
original 70,50 €, 21,50 € -
Black Vertical Stripe Sleeveless Hoody
original 70,50 €, 21,50 € -
Pure Black Zip Top
original 62,00 €, 15,50 € -
Black Pretty Butterfly Bodysuit
original 36,50 €, 13,00 € -
Black Butterfly Long-Sleeved Bodysuit
original 44,50 €, 11,50 € -
Black Balloon Dress – Toddler & Girls
original 64,50 €, 19,00 € -
Black & Blue Panel Tee
original 39,00 €, 13,00 € -
Blue Bug Boxers
original 19,00 €, 9,00 € -
Black Batwing Top – Toddler & Girls
original 42,00 €, 13,00 € -
Butterfly Flutter Y-Fronts
original 18,00 €, 8,00 € -
Black Insect Zip Romper
original 64,50 €, 19,00 € -
Grey Butterfly Zip-Up Cardigan
original 58,00 €, 19,00 € -
White Crossed Lines Shorts
original 52,00 €, 18,00 € -
Pure Black Y-Fronts
original 18,00 €, 8,00 € -
Butterfly Flutter Y-Fronts
original 18,00 €, 8,00 € -
Black Butterfly Bodysuit
original 36,50 €, 13,00 € -
Black Butterfly Zip Romper
original 64,50 €, 19,00 € -
Black Butterfly Jumper
original 47,00 €, 13,00 € -
Grey Butterfly Dress
original 47,00 €, 15,50 € -
Black Bug Cardigan
original 58,00 €, 19,00 € -
Grey Bug Cardigan
original 58,00 €, 19,00 € -
Brown Leggings
original 36,50 €, 11,50 €
